Hello, I'm Fred Vafai
We’ve all grown up observing how people see and interact with the world around them - this curiosity stuck with me. It guided me on journey through art, creativity, and design - exploring how people connect with these elements and ultimately, with the digital world.
With more than five years of design experience across small businesses, manufacturers and SaaS companies - I’ve had the privilege of collaborating with diverse and energetic people from various backgrounds.
Design Philosophy
My background has influenced my design philosophy to understand and empathize with people and address their issues before anything -that’s why I gravitate towards a user-centered design process. People struggle with products daily and the last thing I want is to add to that burden.
One thing I love about design is the ability to address a person’s needs with small details that leave a lasting impression. It’s not just about aesthetics; but finding the perfect balance in detail and functionality. After all, it’s often the little things that count!
Things I love
I find inspiration in many places. Creativity is not just apart of my professional life, but my personal life. I love producing and performing music! Music has taught me so much about the power of collaboration. When you bring together rhythm, melody, dynamics, and tone, it creates something that really resonates with many people. When I’m not making music, you can find me living an active lifestyle - practicing jiu jitsu, taekwondo and surfing.